Design

Design, Apple Inc.

Snow White Protocol: How Apple Weaponized Beauty

In the early 1980s, the computer industry was suffering from a severe case of the uglies. Walk into any office, and you were assaulted by

5 min read

Design, Apple Inc.

The Bondi Blue Seduction: How a Handle Saved Apple

In 1997, the personal computer was the most boring object on Earth. If you walked into an office, you saw a sea of beige. Beige

6 min read