If you want to understand the modern technology industry, you have to strip away the mythology. You have to ignore the sleek glass storefronts, the
7 min read
When you spend enough time digging through the decaying paper trail of corporate history, you stop believing in the myth of the flawless visionary. The
7 min read
In the early 1980s, the computer industry was suffering from a severe case of the uglies. Walk into any office, and you were assaulted by
5 min read
In the Silicon Valley Bible, there is a story of Original Sin. The legend goes like this: In 1979, Steve Jobs, the pirate king, stormed
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In the pantheon of corporate mythology, few stories are as powerful as Steve Jobs working for $1 a year. It was the ultimate flex. It
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In the summer of 1997, Apple wasn't just sick. It was terminal. This isn’t hyperbolic journalism; it’s financial arithmetic. The company
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In 1997, the personal computer was the most boring object on Earth. If you walked into an office, you saw a sea of beige. Beige
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History is written by the victors, but it is edited by the marketing department. If you ask the average person on the street how Apple
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We tend to think of Apple as a company that makes nice rectangular slabs of glass. We obsess over the refresh rate of the iPhone
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Let’s be honest. Nobody camps out on a sidewalk for three days to buy a washing machine. Nobody gets a tattoo of the Dell
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